“I’ve Fallen and I Can’t Get Up”, was a phrase made popular in the late 1980′s due to a Medical Alert System commercial put together by Lifeline. The commercial portrays a senior in a dangerous condition who pushes her medical alert emergency button for help. I’ve displayed the video below for your viewing pleasure.
As this commercial was dramatized with mediocre actors many people considered it comical. This commercial spawned the phrase “I’ve fallen and I can’t get up” as a universal punchline in many comedic situations and as a result guaranteed it a space in pop culture history.
Lifeline wanting to cash in on their unexpected successful commercial patented and trademarked the phrase.
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